A sharp look for a brand that specialises in precision.
Archer is a market leading, precision engineering firm. They specliase in high-grade fault-free engineering solutions for fire supression and high-availability machinery.
They fabricate bespoke and production items using 5-axis CNC machinery, as well as traditional manual fabrication techniques.
Modernise "Archer Enterprises" to "Archer", with a new brand style. Produce an array of engaging visual assets to help fuel future growth.
- Company rebrand
- Location & studio photography
- Website UI/UX design
- Website development
Getting on point.
The sharp arrow of Archer was a mainstay of their brand from the day they first stepped into business. Using this idea as a starting point, we married the concepts of the compass and precision cross-hairs into a logomark that was uniquely Archer, whilst retaining flexibility to use elements from the logo in a myriad of other brand elements.
Archer needed a brand asset library that was stable to appeal to their corporate and government clients, yet inviting and even whimsical when the occasion called for it - after all, providing bespoke engineering solutions is another form of creativity.
We created a fun and appropriate colour palette and tesselating triangular pattern that could be adapted as required across a number of mediums.
Global manufacturing from one space.
Talking ideas and production from one factory on the Central Coast, NSW, to a global audience is not easy - or at least, it wasn't when Archer first went into business. Taking control of their digital presence, Archer was in need of a new website that could host everything a potential client could need to know, whether they were perusing, researching on a tender, or simply looking to expand on an existing supplier partnership.
Framing up the process.
It's often difficult to convey everything a company does purely in words, so we spent reasonable time with Archer to create their perfect image library.
With a combination of studio photos of the end-product, and engaging images from the factory floor, Archer now have a library of thousands of images to draw from. Perfect for getting a new tender across the line.